A campaign for Volvo commissioned by Grey London.
After first month, the campaign had received more than 7 million YouTube views (in 139 countries). The story was covered by news outlets across the globe, from Wired, ItsNiceThat, Buzzfeed and Mashable to USA Today, ABC News and the Sydney Morning Herald.
The campaign went on to win two Cannes Grand Prix awards.
Client - Volvo
Agency - Grey London
Production Company - Caviar
Executive Producer - Louise Gagen
Director - Andrew Telling
Producer - Adam Smith
DOP - Jeremy Valender
Editor - Matthew Newman @ GreyWorks
Sound Mix & Design - Munzie Thind @ Grand Central
Music Composition - Adam Halogen @Wake The Town.
Colourist - Julien Biard @Finish